Influence of TikTok on music activities U.S. 2022
According to a study from 2022, the role TikTok plays in the music industry in the United States, TikTok users participate in more music related activities. Among non-TikTok users, 25 percent said that they followed an artist on social media in the last 12 months, while this share reached 54 percent among TikTok users.