Share of Gen Z who prefer brands that promote body positivity in the U.S. 2022

Published by Statista Research Department, Feb 2, 2024
In a survey conducted from October 2021 to July 2022, respondents revealed that Gen Zers (or zoomers) cared somewhat about brands promoting positive body image diversity. Around 61 percent stated they found this either somewhat important or very important.

How important is it to you that the brand you buy a product from promotes positive body image diversity?

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Release date

November 2022

Region

United States

Survey time period

October 2021 to July 2022

Number of respondents

4,233*

Age group

18-25 years

Special properties

Generation "Gen Z"

Method of interview

Online survey

Supplementary notes

*Respondents in October 2021: 1,062 Respondents in January 2022: 1,051 Respondents in May 2022: 1,060 Respondents in July 2022: 1,060

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