Product searches and purchases Indonesia 2022, by category and channel

Published by Hanadian Nurhayati-Wolff, Feb 16, 2023
According to a survey on consumer behavior conducted in Indonesia in 2022, omnichannel shopping was prevalent across all categories observed. The same survey found that 23 percent of the respondents had tried new digital shopping methods.

Product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by category and channel

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Release date

October 2022

Region

Indonesia

Survey time period

August 23 to 30, 2022

Number of respondents

1,041 respondents

Age group

18 years and older

Supplementary notes

Original questions:
"Which best describes how you have researched the following categories over the last three months?"
"Which best describes how you have purchased the following categories over the last three months?"

Figures may not add up to 100 due to rounding.

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Overview

4

Purchase channels

7

Payment methods

6

Online shopping

4

Ethical consumption

6

Consumer intentions

4

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Topics

Consumer shopping behavior in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaInfluencer marketing in IndonesiaFood retail industry in Indonesia
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