Reasons for signing up for online shopping memberships South Korea 2022

Published by
Nina Jobst,
Feb 16, 2023
According to a survey conducted by Opensurvey in June 2022 on the reasons for signing up for an online shopping membership in South Korea, about 60.3 percent of respondents who were subscribed to Naver Plus and 56.3 percent of respondents who had a Smile Club membership stated that it had many benefits.

Leading reasons for signing up for selected paid online shopping memberships in South Korea as of June 2022

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Release date

February 2023

Region

South Korea

Survey time period

June 11 to 13, 2022

Number of respondents

300 respondents for each membership

Age group

20-59 years

Special properties

Respondents who have an online shopping membership

Method of interview

Online Access Panel

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