Selected e-commerce paid membership user number South Korea H1 2023

Published by
Nina Jobst,
Nov 2, 2023
In the first half of 2023, online marketplace Coupang's membership service Rocket WOW accumulated around 11 million users. The monthly fee of just under 5,000 South Korean won includes access to fast and next-day deliveries, as well as to the company's video streaming service Coupang Play.

User number of selected e-commerce paid membership programms in South Korea as of the first half of 2023 (in millions)

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Release date

August 2023

Region

South Korea

Survey time period

H1 2023

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