According to a survey conducted in August 2023 in Japan, drugstores were the most popular purchase channel for makeup products. Close to 64 percent of women and 39.2 percent of men stated that they purchased makeup items for themselves in drugstores. Among online shopping channels, marketplace-type platforms were preferred over brand-specific websites.
Preferred purchase channels for buying makeup in Japan as of August 2023, by gender
Original question: "From where have you bought the cosmetics for yourself within the last year? - Makeup items."
5,007 female and 758 male respondents who have bought makeup items within the last year were surveyed for this question.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Hot Pepper Beauty Academy. (December 7, 2023). Preferred purchase channels for buying makeup in Japan as of August 2023, by gender [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy. "Preferred purchase channels for buying makeup in Japan as of August 2023, by gender." Chart. December 7, 2023. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy. (2023). Preferred purchase channels for buying makeup in Japan as of August 2023, by gender. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy. "Preferred Purchase Channels for Buying Makeup in Japan as of August 2023, by Gender." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy, Preferred purchase channels for buying makeup in Japan as of August 2023, by gender Statista, https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/ (last visited October 05, 2024)
Preferred purchase channels for buying makeup in Japan as of August 2023, by gender [Graph], Hot Pepper Beauty Academy, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/