The most purchased cosmetic product among male consumers in Japan was face wash as revealed in a survey conducted in August 2022. While more than 47 percent of men in Japan bought at least one face wash product within the last year, less than seven percent bought any makeup-type cosmetics like foundation or eyeliner.
Leading cosmetic products bought among men in Japan as of August 2022
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Hot Pepper Beauty Academy. (December 8, 2022). Leading cosmetic products bought among men in Japan as of August 2022 [Graph]. In Statista. Retrieved November 30, 2023, from https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/
Hot Pepper Beauty Academy. "Leading cosmetic products bought among men in Japan as of August 2022." Chart. December 8, 2022. Statista. Accessed November 30, 2023. https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/
Hot Pepper Beauty Academy. (2022). Leading cosmetic products bought among men in Japan as of August 2022. Statista. Statista Inc.. Accessed: November 30, 2023. https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/
Hot Pepper Beauty Academy. "Leading Cosmetic Products Bought among Men in Japan as of August 2022." Statista, Statista Inc., 8 Dec 2022, https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/
Hot Pepper Beauty Academy, Leading cosmetic products bought among men in Japan as of August 2022 Statista, https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/ (last visited November 30, 2023)
Leading cosmetic products bought among men in Japan as of August 2022 [Graph], Hot Pepper Beauty Academy, December 8, 2022. [Online]. Available: https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/