Most purchased cosmetic products among men in Japan 2023

Leading cosmetic products bought among men in Japan as of August 2023

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Source

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Release date

December 2023

Region

Japan

Survey time period

August 3 to 13, 2023

Number of respondents

6,600 respondents

Age group

15-69 years

Special properties

one answer allowed for each item

Method of interview

Online survey

Supplementary notes

Original question: "Please answer with the number of products you have bought of each item within the last year."
Figures represent the share of respondents who have bought the respective items at least once in the past year.

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Statistics on " Personal care in Japan "

Other statistics that may interest you Personal care in Japan

Overview

5

Body care

4

Skincare

5

Hair care

5

Oral care

4

Sanitary products

5

Major domestic companies

5

Household expenditure

4

Personal grooming

6

Further related statistics

19

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