Online marketplace shoppers in Sweden 2022, by age and gender

Published by
L. Yltävä,
Mar 18, 2024
Online marketplaces are e-commerce platforms such as Amazon, eBay, and Etsy. In Sweden, men made more online purchases on these websites than women in 2022. That year, about 32 percent of men bought on online marketplaces versus 23 percent of women. Digital marketplaces were most popular with consumers in the age range of 18 to 29.

Share of consumers shopping on online marketplaces in Sweden in 2022, by age and gender

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Release date

February 2023

Region

Sweden

Survey time period

December 2022

Number of respondents

15,000 respondents

Age group

18-79 years

Special properties

consumers who made their last e-commerce purchase on an online marketplace

Method of interview

Online survey

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