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U.S. consumers preferring not to trade data for online services 2021, by type

Published by Ani Petrosyan, Mar 10, 2023
A survey conducted in December 2021 in the United States found that 36 percent of the respondents would rather pay for TV and movie streaming services than share personal information for free access. Around 30 percent said they would pay for music streaming and e-mail services, while 27 expressed readiness to pay for social networking and messaging services.

Share of U.S. consumers preferring to pay for online services instead of exchanging personal data as of December 2021, by service type

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Sources

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Release date

March 2022

Region

United States

Survey time period

December 2021

Number of respondents

2,038 respondents

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