According to a survey conducted by Rakuten Insight in February 2023 found that 75 percent of respondents in the age group of 25 to 34 years old in India preferred Instagram for social commerce. By contrast, 76 percent of respondents in the 55 years and above age group reported purchasing products from Facebook.
Preferred platform for shopping on social media in India as of February 2023, by age
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Preferred platform for shopping on social media in India as of February 2023, by age [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1374245/india-preferred-platform-social-media-for-shopping-by-age/
Rakuten Insight. "Preferred platform for shopping on social media in India as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1374245/india-preferred-platform-social-media-for-shopping-by-age/
Rakuten Insight. (2023). Preferred platform for shopping on social media in India as of February 2023, by age. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1374245/india-preferred-platform-social-media-for-shopping-by-age/
Rakuten Insight. "Preferred Platform for Shopping on Social Media in India as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374245/india-preferred-platform-social-media-for-shopping-by-age/
Rakuten Insight, Preferred platform for shopping on social media in India as of February 2023, by age Statista, https://www.statista.com/statistics/1374245/india-preferred-platform-social-media-for-shopping-by-age/ (last visited September 20, 2024)
Preferred platform for shopping on social media in India as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374245/india-preferred-platform-social-media-for-shopping-by-age/