Favorite types of virtual anchors in China 2023

Published by
Lai Lin Thomala,
Jun 8, 2023
According to a 2023 survey on virtual anchors conducted in China, three in five respondents picked virtual gaming anchors as their favorite type of digital presenters. Apart from entertaining, AI-powered characters can provide support in live commerce events as well as education and training.

Popular types of digital anchors among respondents in China as of March 2023

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Release date

March 2023

Region

China

Survey time period

March 2023

Number of respondents

1,654 respondents

Method of interview

Online survey

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Statistics on " Virtual humans in China "

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Overview

8

Character-oriented virtual humans

6

Function-oriented virtual humans

6

Public reception

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Topics

Virtual humans in ChinaSocial media in ChinaInternet usage in ChinaInfluencer/KOL marketing in ChinaAdvertising in China
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