Social networking in China - Statistics & Facts

China is the world's largest social network market. Its market composition varies considerably from the rest of the world. Due to the Great Firewall of China, as the Chinese government’s internet censorship project is commonly called, Facebook, Twitter and Youtube, the leading international social-media players, are all blocked in China. However, China’s social media landscape is not incomparable with its western counterparts. Tencent’s Qzone, one of the most famous social network sites across the world, is a combination of Facebook and Tumblr, where users share photos, leave messages and blog.

Micro blogging services Tencent Weibo and Sina Weibo ranked second and third in the most valuable social network brand ranking after Qzone in 2013. The initial idea of micro blogging is similar to Twitter. Users are allowed to use 140 to two thousand Chinese characters in one post. In 2018, a majority of Sina’s revenue was generated from the advertising and marketing from its micro blogging platform. Owing to the growing microblog users and higher user engagement, advertising on microblog platforms is expected to be more important.

Another commonly used social media form in China is instant messaging. As of 2019, the almost 15 percent of the mobile screen time was spent on instant messaging apps. At that time, the most popular instant messengers in China were WeChat and QQ. Both are operated by the Chinese tech giant Tencent. In addition to their already existing aptitude for mobile devices, recent instant messenger versions have integrated vital social network properties such as sharing pictures, raising once more the future of social media platforms.

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Social networks in China

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