Micro blogging services Tencent Weibo and Sina Weibo ranked second and third in the most valuable social network brand ranking after Qzone in 2013. The initial idea of micro blogging is similar to Twitter. Users are allowed to use 140 to two thousand Chinese characters in one post. In 2018, a majority of Sina’s revenue was generated from the advertising and marketing from its micro blogging platform. Owing to the growing microblog users and higher user engagement, advertising on microblog platforms is expected to be more important.
Another commonly used social media form in China is instant messaging. As of 2019, the almost 15 percent of the mobile screen time was spent on instant messaging apps. At that time, the most popular instant messengers in China were WeChat and QQ. Both are operated by the Chinese tech giant Tencent. In addition to their already existing aptitude for mobile devices, recent instant messenger versions have integrated vital social network properties such as sharing pictures, raising once more the future of social media platforms.