China: most valuable virtual celebrities 2022

In the second half of 2022, Little Monk was the most valuable virtual human in China, scoring 950 points in an index with 1,000 points being the highest possible score. The anime seven-year old character has mainly partnered with healthcare, food, and beverage brands. Liu Yexi, a virtual influencer on Chinese TikTok took the second spot with 855 points.

Business value index of the leading virtual celebrities in China in 2nd half of 2022

Virtual human (role)	Business value index (0-1,000 points)
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Release date

January 2023

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Region

China

Survey time period

July 1 to November 30, 2022

Supplementary notes

The index consists of three metrics, namely commanding power, social media activeness level, and number of brand partnerships, to evaluate the business value of virtual humans. The scale ranged from 0 to 1,000 with 1,000 being the highest possible value. Included social media platforms are Weibo, Douyin, Kuaishou, Bilibili, and Xiaohongshu.

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