Top risks generative AI posed according to PRs worldwide 2023

Published by
J. G. Navarro,
Jan 9, 2024
A late 2023 survey asked public relations (PR) professionals worldwide to select options they deemed to be risks that generative artificial intelligence (AI) posed to their industry. Approximately 67 percent of respondents already utilizing AI at work mentioned younger or newer PRs not learning the profession's principles and relying too heavily on such tools. That was also the top choice among AI-curious professionals, chosen by 74 percent of them. According to the same study, nearly two-thirds of responding global PRs used generative AI at work.

Leading risks generative artificial intelligence (AI) posed to public relations (PR) according to PR professionals using AI and AI-curious worldwide as of December 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2024

Region

Worldwide

Survey time period

November 2 to December 14, 2023

Number of respondents

1,001 respondents

Supplementary notes

The source does not specify the survey type.
Multiple answers were possible.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Public relations in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Public relations in the United States

Overview

8

Employment

6

Leading players

6

Lobbying

5

Further Content: You might find this interesting as well

Topics

Public relations worldwideAdvertising worldwideSocial media advertising and marketing worldwideB2B advertising & marketing in the United States Product placement worldwide
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu