Leading decision-making factors of fast-food brand choice in Vietnam 2023

Published by Statista Research Department, Jul 14, 2023
Based on a survey conducted in May 2023 in Vietnam, the main factors that most influenced consumers' decisions when picking a fast-food brand were its convenience, price, and product variety. Around four percent of respondents chose a fast-food brand because of peer pressure.

Leading decision-making factors of choosing fast-food brands among consumers in Vietnam as of May 2023

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Release date

July 2023

Region

Vietnam

Survey time period

May 8 to 10, 2023

Number of respondents

1,000 respondents

Age group

15-99 years

Method of interview

Panel survey

Supplementary notes

Breakdown by age group according to the survey respondents:
25-34 years old (41 percent)
35-44 years old (25.6 percent)
18-24 years old (21.2 percent)
Over 54 years old (2.3 percent)

Breakdown by gender:
Female: 55 percent
Male: 45 percent

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