Global social media users growth 2025
In 2023, it is estimated that Snapchat will surpass TikTok as the fastest-growing social media platform globally, with a year-on-year user growth of 13.4%. Additionally, in 2024, TikTok has been forecast to see a 9.3 percent growth in users. In 2025, Facebook's user growth is estimated to be around 0.6 percent.