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Instagram user distribution in Belgium 2020, by age group and gender

Belgian women were more likely to use Instagram in 2020 than their male counterparts. Most users of the social network app could be found in the age group of 18- to 24-year-olds. In December 2019, singer-songwriter Angèle had the most followers of all Belgian influencers on Instagram. The musician had several hit songs in 2018, including number one hit Tout Oublier in Belgium and France with her brother Romeo Elvis.

How many users does Instagram have in Belgium?

The source mentions there were over 3.4 million Belgian users in 2019. As of early 2018, the share of active Instagram users made up 26 percent of the total population in Belgium. This penetration rate was slightly below neighboring countries Luxembourg and the Netherlands, however. In the Netherlands, roughly 30 percent of the population actively used the social media platform, whereas in Luxembourg the penetration rate was around 27 percent.

A popular platform for Generation Z

The numbers provided here seem to indicate that teenagers make up a relatively small share of the total user base of the photo and video-sharing application. Instagram, however, ranked as the third-most popular smartphone app of Flemish (Belgian Dutch speaking) 12- to 18-year-olds in 2018. Facebook saw the highest usage that year, whereas Instagram had the biggest increase in popularity.

Distribution of total number of users of Instagram in Belgium as of November 2020, by age group and gender

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Release date

December 2020



Survey time period

November 2020

Number of respondents

4,272,000 respondents

Age group

13 years and older

Special properties

users of Instagram

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Statistics on "Facebook and Instagram in Benelux"

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