Instagram in BelgiumInstagram, launched in 2010, is a popular social media app that focuses on photo and video sharing which continues to grow in popularity around the globe. There were approximately 5.37 million Instagram users in Belgium in March 2022, which is 45.5 percent of the country’s total population. As of March 2022, Belgian women were more likely to use Instagram than their male counterparts, accounting for 53.5 percent of users. With regards to age and gender, the majority of users of the social media app were women in the 25 to 34 years age group, followed by women aged between 18 to 24 years.
From December 2018 to December 2021, the penetration rate of Instagram increased in Belgium by a total of six percent. In comparison, neighboring country Luxembourg’s penetration rate increased by over 13 percent during this same time frame.
Social media in BelgiumThere were an estimated 7.78 million social networking users in Belgium in 2021 and this is expected to increase to 8.77 million users by 2026. In 2021, the penetration rate of active social media users in Belgium was 76 percent, compared to 65 percent in Luxembourg and 88 percent in the Netherlands.
Although Instagram had 4.3 million users in Belgium in 2021, Facebook remained the app with the largest audience, as Facebook ended 2021 with 7.78 million users in Belgium. Twitter's user base in 2021 amounted to approximately 1.87 million users in Belgium and LinkedIn had just over 4 million users.