Instagram, launched in 2010, is a popular social media app that focuses on photo and video sharing, which continues to grow in popularity around the globe. There were approximately 5.4 million Instagram users in Belgium in January 2024, which is 45 percent of the country’s total population. In July 2024, Belgian women were more likely to use Instagram than their male counterparts, accounting for 55.1 percent of users. As for age and gender, the majority of users of the social media app were women in the 25 to 34 years age group, followed by women aged between 18 and 24 years.
From December 2018 to December 2021, the penetration rate of Instagram increased in Belgium by a total of six percent. In comparison, neighboring country Luxembourg’s penetration rate increased by over 13 percent during this same time frame.
Although Instagram had 5.4 million users in Belgium in 2024, Facebook remained the app with the largest audience, as Facebook ended 2023 with 8.4 million users in Belgium. Twitter's user base in 2023 amounted to approximately 1.48 million users in Belgium, and LinkedIn had just over 4.3 million users.
Distribution of Instagram users in Belgium in July 2024, by age and gender
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NapoleonCat. (August 1, 2024). Distribution of Instagram users in Belgium in July 2024, by age and gender [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/946089/instagram-user-distribution-in-belgium-by-age-group-and-gender/
NapoleonCat. "Distribution of Instagram users in Belgium in July 2024, by age and gender." Chart. August 1, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/946089/instagram-user-distribution-in-belgium-by-age-group-and-gender/
NapoleonCat. (2024). Distribution of Instagram users in Belgium in July 2024, by age and gender. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/946089/instagram-user-distribution-in-belgium-by-age-group-and-gender/
NapoleonCat. "Distribution of Instagram Users in Belgium in July 2024, by Age and Gender." Statista, Statista Inc., 1 Aug 2024, https://www.statista.com/statistics/946089/instagram-user-distribution-in-belgium-by-age-group-and-gender/
NapoleonCat, Distribution of Instagram users in Belgium in July 2024, by age and gender Statista, https://www.statista.com/statistics/946089/instagram-user-distribution-in-belgium-by-age-group-and-gender/ (last visited October 31, 2024)
Distribution of Instagram users in Belgium in July 2024, by age and gender [Graph], NapoleonCat, August 1, 2024. [Online]. Available: https://www.statista.com/statistics/946089/instagram-user-distribution-in-belgium-by-age-group-and-gender/