According to a 2024 survey, three in four Spanish internet users watched cinema movies through their connected TV devices, being the most popular type of content. Foreign and national TV series came second and third, with 60 and 54 percent of respondents watching these kinds of programming on CTVs. Sports has become increasingly popular between 2023 and 2024, growing by 15 percentage points.
Types of content consumed through connected TV in Spain as of March 2024
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IAB Spain. (June 30, 2024). Types of content consumed through connected TV in Spain as of March 2024 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1405895/most-consumed-ctv-content-types/
IAB Spain. "Types of content consumed through connected TV in Spain as of March 2024." Chart. June 30, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1405895/most-consumed-ctv-content-types/
IAB Spain. (2024). Types of content consumed through connected TV in Spain as of March 2024. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1405895/most-consumed-ctv-content-types/
IAB Spain. "Types of Content Consumed through Connected Tv in Spain as of March 2024." Statista, Statista Inc., 30 Jun 2024, https://www.statista.com/statistics/1405895/most-consumed-ctv-content-types/
IAB Spain, Types of content consumed through connected TV in Spain as of March 2024 Statista, https://www.statista.com/statistics/1405895/most-consumed-ctv-content-types/ (last visited September 01, 2024)
Types of content consumed through connected TV in Spain as of March 2024 [Graph], IAB Spain, June 30, 2024. [Online]. Available: https://www.statista.com/statistics/1405895/most-consumed-ctv-content-types/