Global share of users watching content via streaming services Q3 2021, by country
Worldwide, 93.5 percent of internet users watched content via streaming services each month as of the third quarter of 2021. People from the Philippines were using video streaming platforms the most, with 98.3 percent of respondents to the survey stating to stream every month. Mexico came second, with 97.9 percent of people watching TV content on streaming platforms, followed by Brazil. By comparison, only 76.1 percent of consumers from Japan indicated to use video-on-demand services on a monthly basis.
