Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Video-on-demand in Europe – statistics & facts

Video-on-demand (VOD) has transformed the European media landscape and impacted home entertainment for millions of viewers. Driven by the rapid adoption of smart TVs, advancements in digital video delivery, and growing demand for individualized content, VOD now challenges the world of linear TV like never before. In 2019, European consumer spending on digital video exceeded 9.8 billion U.S. dollars, with the UK and Germany accounting for the largest share of revenues. Germany also ranked second among the European countries with the most VOD services in 2020. Still, while the audiovisual landscape looks different in every region, there is no doubt that on-demand video entertainment will continue to shape viewing behavior and interests throughout the continent.

SVOD is the rising star on Europe’s home entertainment horizon

Subscription video-on-demand (SVOD), which allows users to stream unlimited digital video content at a fixed monthly rate, has become the primary growth driver of the European VOD market. Fast-tracked by the ever-expanding catalog of digital streaming content, the number of SVOD subscribers in the EU keeps rising every year. Not only is SVOD the segment with the highest European audience reach among all VOD types, but it also accounts for almost 80 percent of VOD revenues on the continent. So who are the players fueling the rapid uptake in streaming adoption?

SVOD industry leaders in Europe: does Netflix take it all?

Netflix remains the undisputed champion among the leading SVOD services in Europe. Not only did Europe’s SVOD market first take off with the launch of the platform in 2012, but the California-based business also expanded its influence on the European streaming scene ever since. In 2020, Netflix accounted for the highest market share of SVOD services in Europe, and the number of Netflix subscribers in Europe almost reached 59 million. But while Netflix reigns as Europe’s most popular streaming service, other providers also make their voices heard and content seen. Amazon Prime Video reported the second-highest number of SVOD subscribers in the EU in 2020, while Disney+ original “The Mandalorian” was the most popular digital original TV show in the UK, Germany, and many other European markets in 2020.

TVOD, BVOD, and AVOD

In addition to SVOD services, viewers can also choose from a variety of non-subscription-based video entertainment options. Transaction video-on-demand (TVOD) platforms such as Google Play or iTunes do not charge fixed subscription fees, allow viewers to watch video content on a pay-per-view basis, and offer the latest movie releases. In 2020, Europe’s TVOD market revenue first surpassed three billion U.S. dollars, with a steady growth forecast for the future. TV networks such as ITV or Channel 4 also offer their content on-demand so that viewers can catch up on their favorite programs. Broadcaster video-on-demand (BVOD) revenue in Europe stood at 0.7 billion euros in 2020, with online TV particularly popular in Sweden. But while BVOD services only have a 15 percent audience reach in Europe, ad-supported video-on-demand (AVOD) platforms such as YouTube see exceptionally high growth in viewership.

Key figures

The most important key figures provide you with a compact summary of the topic of "Video-on-demand in Europe" and take you straight to the corresponding statistics.

SVOD

TVOD, BVOD, AVOD

Industry leaders

Content

Interesting statistics

In the following 6 chapters, you will quickly find the 42 most important statistics relating to "Video-on-demand in Europe".

Video-on-demand in Europe

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Video-on-demand in Europe – statistics & facts

Video-on-demand (VOD) has transformed the European media landscape and impacted home entertainment for millions of viewers. Driven by the rapid adoption of smart TVs, advancements in digital video delivery, and growing demand for individualized content, VOD now challenges the world of linear TV like never before. In 2019, European consumer spending on digital video exceeded 9.8 billion U.S. dollars, with the UK and Germany accounting for the largest share of revenues. Germany also ranked second among the European countries with the most VOD services in 2020. Still, while the audiovisual landscape looks different in every region, there is no doubt that on-demand video entertainment will continue to shape viewing behavior and interests throughout the continent.

SVOD is the rising star on Europe’s home entertainment horizon

Subscription video-on-demand (SVOD), which allows users to stream unlimited digital video content at a fixed monthly rate, has become the primary growth driver of the European VOD market. Fast-tracked by the ever-expanding catalog of digital streaming content, the number of SVOD subscribers in the EU keeps rising every year. Not only is SVOD the segment with the highest European audience reach among all VOD types, but it also accounts for almost 80 percent of VOD revenues on the continent. So who are the players fueling the rapid uptake in streaming adoption?

SVOD industry leaders in Europe: does Netflix take it all?

Netflix remains the undisputed champion among the leading SVOD services in Europe. Not only did Europe’s SVOD market first take off with the launch of the platform in 2012, but the California-based business also expanded its influence on the European streaming scene ever since. In 2020, Netflix accounted for the highest market share of SVOD services in Europe, and the number of Netflix subscribers in Europe almost reached 59 million. But while Netflix reigns as Europe’s most popular streaming service, other providers also make their voices heard and content seen. Amazon Prime Video reported the second-highest number of SVOD subscribers in the EU in 2020, while Disney+ original “The Mandalorian” was the most popular digital original TV show in the UK, Germany, and many other European markets in 2020.

TVOD, BVOD, and AVOD

In addition to SVOD services, viewers can also choose from a variety of non-subscription-based video entertainment options. Transaction video-on-demand (TVOD) platforms such as Google Play or iTunes do not charge fixed subscription fees, allow viewers to watch video content on a pay-per-view basis, and offer the latest movie releases. In 2020, Europe’s TVOD market revenue first surpassed three billion U.S. dollars, with a steady growth forecast for the future. TV networks such as ITV or Channel 4 also offer their content on-demand so that viewers can catch up on their favorite programs. Broadcaster video-on-demand (BVOD) revenue in Europe stood at 0.7 billion euros in 2020, with online TV particularly popular in Sweden. But while BVOD services only have a 15 percent audience reach in Europe, ad-supported video-on-demand (AVOD) platforms such as YouTube see exceptionally high growth in viewership.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)