India: news app preference by type 2023

According to a survey conducted in India in March 2023, about one out of three respondents in the country stated that they use only publisher's own app to read news online. In contrast, one percent of the respondents in India said that they used only news aggregator apps for digital news access as of March 2023.

News app preference among online news consumers in India as of March 2023, by type

Characteristic	Share of respondents
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Release date

May 2023

More information

Region

India

Survey time period

March 2023

Number of respondents

more than 86,000 respondents

Age group

15-60 years

Special properties

with additional qualitative and quantitative analyses across eight Indian languages

Method of interview

Online survey

Supplementary notes

Original question : "You said you go to specific websites/apps. I have a list of types of websites/apps that specialize in providing news and are accessible online or via internet sources. As I read out the options, please tell me what all types of websites/apps you visit to get news."

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