The talk about fake news may, at times, make eyes roll in a mix of boredom and anxiety. Even the issue of unanimously defining, ‘what is truth?’ can become too overwhelming to be properly addressed. In Brazil, however, the lack of consensus about such a seemingly simple matter has evolved into a burden for both politics and business. In June 2020, when the Congress was expected to vote on a law to punish the spread of fake news online, more than eight out of ten Brazilians interviewed said the dissemination of deceitful content threatened democracy. As early as April 2018, over one third of companies surveyed in Brazil stated that they had become targets of fake news, whereas 69 percent of them expressed concern over the issue. The causes and responses to Brazil’s post-truth era entail access to education, trust in media, and the initiative to debunk hoaxes.
The Sleeping Giants movement reports whenever a company's advertisement is found on a website that features fake news, publicly inviting the brands to take down the ads in order to detach their images from suspicious content. This approach proves to be spot-on: four out of five internet users in Brazil believe that companies should stop advertising with any media platform that fails to prevent the spread of fake news. Whereas one out of five companies in Brazil has a department focused on monitoring misleading content, some public sector officials still struggle to handle it.
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In the following 7 chapters, you will quickly find the 35 most important statistics relating to "Fake news in Brazil".