Consumers who mostly buy on impulse online or in-store in the UK 2023

Published by
D. Tighe,
Nov 1, 2023
In 2023, approximately a third of consumers surveyed in the United Kingdom (UK) said they were most likely make impulse shopping purchases when shopping in-store. At 36 percent, an even higher percentage of respondents believed they were more likely to make impulse buys when browsing and shopping online.

Consumers who are most likely to make impulse purchases online or in-store in the United Kingdom (UK) in 2023

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Release date

June 2023

Region

United Kingdom

Survey time period

June 7, 2023

Number of respondents

around 500

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows: "Where do you make more impulse shopping purchases?"

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