Sustainable food and drink: consumers by generation UK 2023

The Statista Global Consumer Survey in 2023 revealed that, in the United Kingdom, just over three-quarters of surveyed Generation Z consumers claimed to purchase sustainable food and beverages. This figure stood at 72 percent for millennials.
For more countries, the results of prior surveys, and a variety of other topics, please visit our Global Consumer Survey web page.

Share of consumers who purchase sustainable food and beverage products in the United Kingdom as of June 2023, by generation

Characteristic	Share of respondents
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Release date

June 2023

More information

Region

United Kingdom

Survey time period

June 8, 2023 to June 21, 2023

Number of respondents

1,033 respondents

Age group

16-90 years

Special properties

Covers the residential online population

Method of interview

Online survey

Supplementary notes

Gen Z classified as being born between 1995-2012.
Millennials classified as being born between 1980-1994.
Generation X classified as being born between 1965-1979.
Baby boomer classified as being born between 1946-1964.
For more information please visit the Global Consumer Survey home page and take a look at our methodology.

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