Types of UGC interacted with in India 2023, by age group
Rakuten Insight on user-generated content (UGC) in India, 69 percent of consumers aged between 35 and 44 years engaged with videos of products, making it the most commonly-interacted UGC type within this age group. Meanwhile, product images were the leading type of UGC consumers aged 25 to 34 years were interested in.
According to a 2023 survey by