According to a survey by Rakuten Insight in October 2020, nearly 67 percent of the participants in India admitted to follow at least one influencer on social media platforms. On the contrary, about 12 percent of the respondents did not know the meaning of a social media influencer.
Share of people that follow at least one social media influencer in India in October 2020
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Rakuten Insight. (January 14, 2021). Share of people that follow at least one social media influencer in India in October 2020 [Graph]. In Statista. Retrieved July 07, 2022, from https://www.statista.com/statistics/1201110/india-people-that-follow-at-least-one-social-media-influencer/
Rakuten Insight. "Share of people that follow at least one social media influencer in India in October 2020." Chart. January 14, 2021. Statista. Accessed July 07, 2022. https://www.statista.com/statistics/1201110/india-people-that-follow-at-least-one-social-media-influencer/
Rakuten Insight. (2021). Share of people that follow at least one social media influencer in India in October 2020. Statista. Statista Inc.. Accessed: July 07, 2022. https://www.statista.com/statistics/1201110/india-people-that-follow-at-least-one-social-media-influencer/
Rakuten Insight. "Share of People That Follow at Least One Social Media Influencer in India in October 2020." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1201110/india-people-that-follow-at-least-one-social-media-influencer/
Rakuten Insight, Share of people that follow at least one social media influencer in India in October 2020 Statista, https://www.statista.com/statistics/1201110/india-people-that-follow-at-least-one-social-media-influencer/ (last visited July 07, 2022)