People that follow at least one social media influencer India 2020

According to a survey by Rakuten Insight in October 2020, nearly 67 percent of the participants in India admitted to follow at least one influencer on social media platforms. On the contrary, about 12 percent of the respondents did not know the meaning of a social media influencer.

Share of people that follow at least one social media influencer in India in October 2020

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Source

In cooperation with
Rakuten Insight
Release date

January 2021

Region

India

Survey time period

October 8 to 31, 2020

Number of respondents

39,772 respondents

Age group

16 years and older

Supplementary notes

Original question: Do you follow at least one influencer on social media?

The survey question had 11,464 female and 28,308 male respondents.

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