As per a 2023 survey by Rakuten Insight on user-generated content (UGC), 'beauty, health, and wellness' as well as electronics were the two leading product categories in India among 58 percent of UGC consumers, respectively. Home goods were the next most consumed category of UGC during the survey period.
Major product categories for which user-generated content is consumed in India in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (October 16, 2023). Major product categories for which user-generated content is consumed in India in 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1419460/india-leading-ugc-product-categories/
Rakuten Insight. "Major product categories for which user-generated content is consumed in India in 2023." Chart. October 16, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1419460/india-leading-ugc-product-categories/
Rakuten Insight. (2023). Major product categories for which user-generated content is consumed in India in 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1419460/india-leading-ugc-product-categories/
Rakuten Insight. "Major Product Categories for Which User-generated Content Is Consumed in India in 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1419460/india-leading-ugc-product-categories/
Rakuten Insight, Major product categories for which user-generated content is consumed in India in 2023 Statista, https://www.statista.com/statistics/1419460/india-leading-ugc-product-categories/ (last visited October 31, 2024)
Major product categories for which user-generated content is consumed in India in 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1419460/india-leading-ugc-product-categories/