Offline pharmaceutical users in Spain 2023, by segment
According to a survey carried out in Spain in 2023, the segment with the highest share of offline pharmaceutical users in the country is over-the-counter medications, with 88 percent of respondents stating they either always or usually carry out their purchases in person. In contrast, that was the case for 73 percent of users of skin commodities. As of that year, around eight in every ten pharmaceutical users usually