Download share of app categories on iOS in 2023

Published by
Koen van Gelder,
Dec 5, 2023
In the first half of 2023, fashion apps were the most downloaded app category on iOS devices worldwide, with almost 50 percent download share. Marketplace apps had the second highest download share at less than 15 percent, while business to business (B2B) wholesaler apps were the least downloaded, with only a little more than four percent.

Share of downloads per app category on iOS devices in H1 of 2023

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Release date

October 2023

Region

Worldwide

Survey time period

H1 2023

Supplementary notes

Apps were categorized using AppDNA taxonomy from AppTweak, which combines natural language processing and image recognition algorithms, as well as the AppTweak AI model Atlas.

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Overview

8

Reach and usage

5

App market

8

Messaging and communication

8

Social media

8

Payment and shopping apps

7

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Topics

Mobile apps in the UKMobile app usageApp storesMobile app monetizationMobile internet usage in the United Kingdom (UK)
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