As of January 2024, Iceland held the highest reach of Facebook Messenger users, with almost 60 percent of the internet users in the country using the platform. Norway, which counted an estimated three million users on the platform, presented a Messenger reach of 51.9 percent. Finland reported the lowest Messenger reach in the examined period, with only 26.1 percent of the country's digital population using the instant messaging platform.
February 2024
Denmark, Finland, Iceland, Norway, Sweden
January 2024
13 years and older
based on the potential addressable ad audience
According to the source: " Audience figures may not represent unique individuals, or match the active user base. Some Facebook Messenger advertising options are currently unavailable in some countries, so 'potential audience' figures may much be lower than the total monthly active users."
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Reach and usage
App market
Messaging and communication
Social media
Payment and shopping apps
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
