Nordics Facebook Messenger reach 2023

As of January 2022, Iceland held the highest reach of Facebook Messenger users, with around 71 percent of the internet users in the country using the platform. Norway, which counted an estimated three million users on the platform, presented a Messenger reach of 62 percent. Finland reported the lowest Messenger reach in the examined period, with only 32 percent of the country's digital population using the instant messaging platform.

Facebook Messenger audience reach in Nordic countries as of January 2023

Characteristic	Potential audience reach
Sweden	55.7%
Norway	60.9%
Denmark	59.9%
Finland	32.1%
Iceland	70.8%

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Release date

February 2023

More information

Region

Denmark, Finland, Iceland, Norway, Sweden

Survey time period

January 2023

Age group

13 years and older

Special properties

based on the potential addressable ad audience

Supplementary notes

Digital 2022: Sweden, page 69
Digital 2022: Norway, page 65
Digital 2022: Denmark page 67
Digital 2022: Finland, page 49
Digital 2022: Iceland, page 41

According to the source: " Audience figures may not represent unique individuals, or match the active user base. Some Facebook Messenger advertising options are currently unavailable in some countries, so 'potential audience' figures may much be lower than the total monthly active users."

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