Leading purchase channels South Korea 2023, by age group
Rakuten Insight in South Korea in November 2023, about 71.94 percent of respondents aged between 45 and 54 years answered that they purchased their items by finding an item they wanted to buy and then purchasing it online. This was prevalent in other age groups as well. Another popular answer was to find the desired item and purchasing it directly in physical stores.
According to a survey conducted by