Retail e-commerce sales CAGR forecast in selected countries from 2016 to 2021

Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2016-2021 This statistic shows the retail e-commerce sales compound annual growth rate from 2016 to 2021 in leading countries. According to Statista calculations, Malaysia will rank first in terms of B2C e-commerce development with a compound annual growth rate of 23.7 in the projected period. India is ranked second with an e-commerce CAGR of 23 percent, followed by Indonesia and the Philippines. Online shopping is one of the most popular internet activities worldwide - with some product categories being more popular than others. In 2016, 53 percent of online shoppers had purchased books or music online over the last 12 months and 54 percent intended to do so in the upcoming 12 months as well. Only 9 percent of global respondents had purchased liquor online during the past year.
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Compound annual growth rate
Malaysia 23.7%
India 23%
Indonesia 20.7%
Philippines 18.3%
China 17.4%
Vietnam 17.2%
Thailand 16.7%
Mexico 15.7%
South Africa 15%
Romania 14.4%
Argentina 13.9%
Turkey 13.7%
Estonia 12.6%
Serbia 12.3%
Saudi Arabia 12.2%
Compound annual growth rate
Malaysia 23.7%
India 23%
Indonesia 20.7%
Philippines 18.3%
China 17.4%
Vietnam 17.2%
Thailand 16.7%
Mexico 15.7%
South Africa 15%
Romania 14.4%
Argentina 13.9%
Turkey 13.7%
Estonia 12.6%
Serbia 12.3%
Saudi Arabia 12.2%

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This statistic shows the retail e-commerce sales compound annual growth rate from 2016 to 2021 in leading countries. According to Statista calculations, Malaysia will rank first in terms of B2C e-commerce development with a compound annual growth rate of 23.7 in the projected period. India is ranked second with an e-commerce CAGR of 23 percent, followed by Indonesia and the Philippines. Online shopping is one of the most popular internet activities worldwide - with some product categories being more popular than others. In 2016, 53 percent of online shoppers had purchased books or music online over the last 12 months and 54 percent intended to do so in the upcoming 12 months as well. Only 9 percent of global respondents had purchased liquor online during the past year.
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Release date
October 2016
Region
Worldwide
Survey time period
2016
Supplementary notes
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). The eCommerce market considers the following product categories: “Clothes & shoes”, “Consumer electronics & physical media”, “Food, cosmetics & pharmaceuticals”, “Furniture & home appliances” and “Special Interest”.
Further information on methodology can be found here.

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