Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2020-2024

According to recent industry calculations, Turkey will rank first in terms of retail e-commerce development with a compound annual growth rate of 20.2 between 2020 and 2024. Online shopping is one of the most popular internet activities worldwide - with some product categories being more popular than others. The global retail e-commerce CAGR during the same period was 8.1 percent.

Retail e-commerce sales CAGR forecast in selected countries from 2020 to 2024

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Release date

July 2020



Survey time period


Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). The eCommerce market considers the following product categories: “Clothes & shoes”, “Consumer electronics & physical media”, “Food, cosmetics & pharmaceuticals”, “Furniture & home appliances” and “Special Interest”.
Further information on methodology can be found here.

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Statistics on "E-commerce worldwide"

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