Yihan Ma
Research expert covering e-commerce and FMCG in Greater China
Detailed statistics
Per capita spending of urban households in China on food 1990-2023
Detailed statistics
Leading factors for making buying decisions during COVID-19 China 2020
Detailed statistics
Consumers who stockpiled food because of coronavirus worldwide March 2020, by country
Per capita disposable income in urban and rural China 1990-2023
Average annual per capita disposable income of urban and rural households in China from 1990 to 2023 (in yuan)
Per capita consumer spending in urban and rural China 1990-2023
Average annual per capita consumption expenditure of urban and rural households in China from 1990 to 2023 (in yuan)
Per capita consumption in urban and rural China 2023, by use
Annual per capita consumption expenditure of urban and rural households in China in 2023, by use (in yuan)
Adult population distribution by wealth group in China 2022
Distribution of adult population in China in 2022, by wealth range group
Consumer confidence in China 2019-2024
Consumer Confidence Index in China from August 2019 to August 2024 (100 = neutral)
Shopping channel preferred by daily or weekly consumers in China 2021
Preferred shopping channels and devices chosen by daily or weekly consumers in China as of March 2021
Major shopping channels among consumers after COVID-19 in China 2020
Leading shopping channels among consumers after COVID-19 coronavirus outbreak in China as of July 2020
Leading shopping channels for purchasing luxury goods China Q1 2023
Distribution of luxury goods shopping channels in China in 1st Quarter 2023
Leading distribution channels for purchasing apparels China 2019
Distribution of apparel sales in China in 2019, by distribution channels
Retail sales value of household appliances in China 2019-2022, by sales channel
Total retail sales value of household electrical appliances in China in 2019 and 2022, by sales channel (in billion yuan)
Preferred ways of payment before and after COVID-19 in China 2020
Preference for payment methods before and after COVID-19 in China as of August 2020
Payments at points of sale by type in China 2024
Payments at points of sale by type in China as of September 2024
Main motivations for e-payment usage among respondents in China 2022
Main incentives for making e-payments among respondents in China in October 2022
Most popular e-payment services used among respondents in China 2022
Major e-payment platforms used among respondents in China in October 2022
Most popular e-payment services used among respondents in China 2022, by age
Major e-payment platforms used among respondents in China in October 2022, by age
Preferred origin of brands among consumers in China 2020
Share of consumers having preference of brands in China in 2020, by origin of brand
Leading factors for making buying decisions during COVID-19 China 2020
Major factors consumers considered when making purchasing decisions during coronavirus pandemic as of June 2020
Most popular online retail services among consumers in China 2021
Most favored online retail service attributes chosen by consumers in China as of March 2021
Impact of influencer endorsements on buying in China 2023, by product type
Impact of influencer endorsements on buying in China as of May 2023, by product type
Factors effecting consumption of Generation Z in China 2020
Aspects considered by Generation Z when making consumption decisions in China as of 2020
Frequency of online purchases in China 2022, by gender
Frequency of online purchases in China as of June 2022, by gender
Online shopping market share in China Q1 2018-Q2 2020, by device
Share of B2C and C2C e-commerce transaction value in China from 1st quarter 2018 to 1st quarter 2020 with an estimate for 2nd quarter 2020, by device
Per capita spending on major e-commerce platforms in China 2015-2019
Average annual spending per customer on leading online shopping platforms in China from 2015 to 2019 (in yuan)
Favorite ways of shopping online in China 2020
Preferred styles to shop online among respondents in China as of June 2020
Most important factors for consumers to choose e-commerce platforms China 2020
Most valued factors on choosing online shopping platforms among online shoppers in China in 2020
Acceptance of recycled products in China 2020
Consumer attitude towards purchasing recycled products in China in 2020
Leading reasons for making sustainable shopping 2020
Leading reasons for choosing sustainable products among consumers in China as of December 2020
Leading sources to learn about low-carbon consumption 2020
Information channels to learn about low-carbon consumption among consumers in China as of December 2020
Leading sales channel of sustainable products 2020
Most used channels for purchasing sustainable products among consumers in China as of December 2020
Leading scenarios for promoting sustainable shopping 2020
Most effective ways to promote sustainable consumption among consumers in China as of December 2020
Coronavirus impacts on shopping channel preference in China 2020, by channel
Share of consumers who maintained or increased usage of shopping channels during COVID-19 in China in 1st quarter 2020, by channel
Shopping habit changes due to COVID-19 in China 2020
Change in shopping behavior due to COVID-19 in China as of August 2020
Share of items bought during COVID-19 pandemic online in China 2020, by type
Leading products during coronavirus COVID-19 pandemic on e-commerce platforms in China as of June 2020, by type
Adjusted online shopping behavior after coronavirus outbreak in China 2020
Change in online shopping frequency after COVID-19 coronavirus outbreak in China as of July 2020
COVID-19 impacted negative aspects of online shopping in China 2020
Most common negative experiences of online shopping during the coronavirus COVID-19 epidemic in China in 2020
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Mon - Fri, 9am - 6pm (EST)