BNPL use for fashion shopping in Italy 2023, by age

Published by Statista Research Department, Feb 13, 2024

Online fashion shoppers aged between 35 and 44 years old are the most eager to use Buy Now, Pay Later (BNPL) payment options in Italy, a 2023 survey showed. While 38 percent of consumers from this age group would delay the payment of their online fashion purchases, only 22 percent of respondents aged over 55 reported the same shopping habit. 

Share of online fashion shoppers using Buy Now, Pay Later (BNPL) options in Italy in 2023, by age group

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Release date

August 2023

Region

Italy

Survey time period

March 2023

Age group

18 years and older

Special properties

2,027

Method of interview

Online survey

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Market share

7

Penetration

6

Biggest brands

7

Users

5

Transaction value

5

Number of transactions

5

Miscellaneous

7

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