Online shoppers buying health supplements cross-border worldwide in 2023, by country
According to a study conducted in 2023, the United Arab Emirates was deemed the country with the highest share of consumers engaging in cross-border online shopping for health supplements. In the UAE, around 26 percent of online shoppers purchased supplements across borders. India closely followed, with a quarter of the respondents, whereas approximately 22 percent of consumers in China and Nigeria procured health supplements from foreign online retailers.