The pharmaceutical sector has experienced growth for several years, but its online presence has never been as prominent as since the COVID-19 pandemic. The global health crisis was the perfect storm to push the segment towards digitalization, as consumers altered their habits and increasingly favored online purchases. As recently as a decade ago, getting a remote medical prescription was virtually impossible and impractical in numerous markets.
Times have changed, and today the highest revenue generated for these prescriptions in the U.S. is attributed to mail-order and digital pharmacies. Despite this remarkable progress, the e-commerce penetration of pharmaceuticals still lags behind other retail segments, such as fashion or entertainment. The nature of its goods and strict legal requirements to sell them online have delayed the sector from completely transitioning onto the internet.
Pharmacies worldwide are broadening their services beyond online medicine sales by incorporating various offerings into their portfolios, starting with apps and e-prescriptions. Other improvements achieved with pharmaceutical digitization include the flexibility of telepharmacy, online consultations, home delivery with follow-up, and even prescription reminder services.
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