Top ways in which B2B marketers use AI in the U.S. 2023

Published by Statista Research Department, Feb 16, 2024
Over 30 percent of business-to-business (B2B) marketers surveyed in the United States were using artificial intelligence (AI) for coding, chatbots and design. Another 30 percent of the same professionals deployed AI software for presentations and content.

Leading ways in which B2B marketers are deploying artificial intelligence (AI) in the United States in 2023

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Release date

February 2024

Region

United States

Survey time period

2023

Number of respondents

>2,400

Special properties

among professionals across B2B industries, including technology, healthcare, industrial, and business services

Supplementary notes

The source did not provide information on the exact date of survey.
The release date is the date of access.

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Statistics on " Artificial intelligence (AI) use in marketing "

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Overview

5

AI use cases in the marketing industry

8

Marketer insights

4

Consumer insights

7

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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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