Romania: sources used for Black Friday by consumer segment 2023

Online search engines, online ads, and TV ads were the leading information sources for Black Friday deals in Romania in 2023. Most families with kids used retailers' websites and Facebook to find out about the best deals, while families without children were the most prevalent consumers who stayed informed thanks to friends, family, and colleagues.

Top information sources used for Black Friday in Romania in 2023, by consumer segment

Characteristic	Single Youth	Families with kids	Families without kids	Urban
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Release date

February 2024

More information

Region

Romania

Survey time period

November 2023

Age group

14-74 years

Supplementary notes

Unmarried young people - aged between 18 and 34, without children;

Families with children – families with children up to 14 years old, most family members aged between 18-45 years;

Families without children in their care – most of the family members are over 45 years old and do not have children under 14 years of age in their care.

The source does not provide any information regarding missing percentage points to 100 percent.

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