Share of entertainment and media advertising revenues MENA 2018-2027, by source

Published by Salma Saleh, Apr 5, 2024

By 2027, entertainment and media digital advertising revenues in the Middle East and North Africa are expected to comprise 83 percent of total advertising revenue. Since 2018, entertainment and media advertising revenues have favored digital over traditional advertising, with the disparity between them growing each year. The overall trend is forecast to continue, with digital advertising increasing its share of total revenue in the industry. 

Share of entertainment and media advertising revenues in the Middle East and North Africa from 2018 to 2022, with forecast up until 2027, by source

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Release date

February 2024

Region

MENA

Survey time period

2018 to 2022

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Statistics on " Online media and entertainment usage in Italy "

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Usage overview

5

Television and video

8

Music and radio

5

Printed media

8

Online gaming

5

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