Leading websites in the sportsbook sector in the UK 2023, by share of voice

Leading sportsbook-related websites in the United Kingdom (UK) in the 2nd quarter 2023, by share of voice

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Release date

July 2023

Region

United Kingdom

Survey time period

Q2 2023

Supplementary notes

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. SoV was determined by analyzing 5,454 of the most commercially valuable, category-specific search terms through Google UK, showcasing the share of voice across more than 43,769 websites.

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