Leading websites in the sportsbook sector in the UK 2022, by share of voice

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 5,454 of the most commercially valuable, category-specific search terms through Google UK, showcasing the share of voice across more than 43,769 websites.