• Leading sportsbook websites by share of voice 2021

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This statistic displays the leading sportsbook-related websites in the United Kingdom (UK) as of September 2021, by share of voice. According to Pi-Datametrics, the UK sportsbook sector favors betfred.com as the leading website in terms of share of voice, accounting for 4.21 percent. Following this, telegraph.co.uk and betway.com rank in second and third place.

Leading sportsbook-related websites in the United Kingdom (UK) in 3rd quarter 2021, by share of voice

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Release date

October 2021

More information

Region

United Kingdom

Survey time period

Q3 2021

Supplementary notes

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 5,200 of the most commercially valuable, category-specific search terms through Google UK, showcasing the share of voice across more than 43,769 websites.