Portugal: share of subscribers to pay TV by income 2023

As of 2023, in Portugal, there was a connection between the penetration rate of pay TV and income. Households with higher incomes were more likely to have pay TV. Families belonging to the highest income level, the fifth quintile, had a pay TV penetration rate of 95 percent, while families belonging to the lowest quintile had a penetration rate of 76 percent.

Penetration rate of pay TV in Portugal in 2023, by income category

Characteristic	Share of respondents
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Release date

December 2023

More information

Region

Portugal

Survey time period

May 4 to July 31, 2023

Number of respondents

7,672 households

Age group

16-74 years old

Special properties

Households living in the national territory and in non-collective dwellings, with at least one individual between the ages of 16 and 74 years old

Supplementary notes

Income per equivalent adult is considered, which is obtained by dividing the net income of each family by its size in number of equivalent adults (using the modified OECD equivalence scale) and its value attributed to each family member.

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