Value of the state's ad investments in Portugal 2023, by medium

Published by Beatriz Luz, Apr 23, 2024
As of December 2023, 607,067 euros were invested by the Portuguese Government in institutional advertisement campaigns, through various advertising media. Television received the highest portion of the funds, namely almost 350,000 euros, or 58 percent of the total investment.
The press followed, having received 180,000 euros for the state's ad campaigns. Radio campaigns received the third highest investment, of 74,000, or 30 percent.

Value of the state's institutional advertising investments in Portugal in December 2023, by medium (in 1,000 euros)

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Release date

March 2024

Region

Portugal

Survey time period

December 2023

Supplementary notes

Data gathered from the public entities responsible for promoting institutional advertisement campaigns.

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Statistics on " Advertising in Portugal "

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