Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Pay TV in the U.S. - statistics & facts

Pay TV, which refers to subscription-based cable or satellite television services, is part of the dynamic media and entertainment industry in the United States. For many decades, television has been the leading form of home entertainment in the country, with millions of viewers tuning in to watch their favorite shows, news broadcasts, and sports events from the comfort of their homes. But while the United States remains among the countries with the highest pay TV penetration rates worldwide, the ongoing proliferation of over-the-top (OTT) video services and streaming platforms has visibly affected (pay) TV viewing behavior and media consumption nationwide. Audiences increasingly cancel their pay TV subscriptions, and after almost a decade of gradual decline, the number of pay TV households in the U.S. dropped to 78.2 million in 2020. According to the latest estimates, more than 46 million U.S. households will have cut the cord by 2024, a trend that is already transforming the pay TV landscape and its players.

Can cable companies combat churn?

Comcast Corporation is the leading pay TV provider in the U.S. based on subscriptions, followed by AT&T Premium TV and Charter Spectrum. As of 2020, Comcast boasted roughly 19 million subscriptions and held a U.S. pay TV market share of around 23 percent. However, in line with industry trends, the Philadelphia-based company has experienced a gradual video subscriber loss for the better part of a decade. According to the latest estimates, U.S. pay TV providers suffered a combined net subscriber loss of over five million viewers in 2020, and U.S. pay TV revenue also plummeted from 104 million to 88.5 billion U.S. dollars in 2019. As many cable TV companies are also among the top providers of broadband internet, companies such as Comcast have leveled out cable subscriber loss by growing internet subscribers and revenues alike.

Streaming services are transforming the pay TV industry

Thanks to the ever-expanding selection of non-linear streaming alternatives, more viewers than ever supplement their pay TV bundle or cancel their subscription altogether. According to a recent survey, 60 percent of U.S. households subscribed to pay TV and one or multiple streaming services to meet their entertainment needs amidst nationwide lockdowns in 2020. When asked about the main reasons for not subscribing to a pay TV service, the availability of online video content and the rising costs of pay TV were listed by most U.S. respondents, with over 83 percent of former pay TV subscribers stating that they were saving money after having cut the cord. As audiences look for flexible, around-the-clock access to unlimited video content, an unprecedented number of viewers substitute their cable and satellite subscriptions for streaming platforms such as Netflix, Hulu, or Amazon Prime, or catch up on their favorite TV program solely via virtual multichannel virtual programming distributors (vMVPD).

Key figures

The most important key figures provide you with a compact summary of the topic of "Pay TV in the U.S." and take you straight to the corresponding statistics.

Market leaders

Audiences

VoD and vMVPD

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Pay TV in the U.S.".

Pay TV in the U.S.

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Pay TV in the U.S. - statistics & facts

Pay TV, which refers to subscription-based cable or satellite television services, is part of the dynamic media and entertainment industry in the United States. For many decades, television has been the leading form of home entertainment in the country, with millions of viewers tuning in to watch their favorite shows, news broadcasts, and sports events from the comfort of their homes. But while the United States remains among the countries with the highest pay TV penetration rates worldwide, the ongoing proliferation of over-the-top (OTT) video services and streaming platforms has visibly affected (pay) TV viewing behavior and media consumption nationwide. Audiences increasingly cancel their pay TV subscriptions, and after almost a decade of gradual decline, the number of pay TV households in the U.S. dropped to 78.2 million in 2020. According to the latest estimates, more than 46 million U.S. households will have cut the cord by 2024, a trend that is already transforming the pay TV landscape and its players.

Can cable companies combat churn?

Comcast Corporation is the leading pay TV provider in the U.S. based on subscriptions, followed by AT&T Premium TV and Charter Spectrum. As of 2020, Comcast boasted roughly 19 million subscriptions and held a U.S. pay TV market share of around 23 percent. However, in line with industry trends, the Philadelphia-based company has experienced a gradual video subscriber loss for the better part of a decade. According to the latest estimates, U.S. pay TV providers suffered a combined net subscriber loss of over five million viewers in 2020, and U.S. pay TV revenue also plummeted from 104 million to 88.5 billion U.S. dollars in 2019. As many cable TV companies are also among the top providers of broadband internet, companies such as Comcast have leveled out cable subscriber loss by growing internet subscribers and revenues alike.

Streaming services are transforming the pay TV industry

Thanks to the ever-expanding selection of non-linear streaming alternatives, more viewers than ever supplement their pay TV bundle or cancel their subscription altogether. According to a recent survey, 60 percent of U.S. households subscribed to pay TV and one or multiple streaming services to meet their entertainment needs amidst nationwide lockdowns in 2020. When asked about the main reasons for not subscribing to a pay TV service, the availability of online video content and the rising costs of pay TV were listed by most U.S. respondents, with over 83 percent of former pay TV subscribers stating that they were saving money after having cut the cord. As audiences look for flexible, around-the-clock access to unlimited video content, an unprecedented number of viewers substitute their cable and satellite subscriptions for streaming platforms such as Netflix, Hulu, or Amazon Prime, or catch up on their favorite TV program solely via virtual multichannel virtual programming distributors (vMVPD).

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Pay TV in the U.S.".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)