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Television industry - statistics & facts

Since the technology’s initial debut in the 1940s and 50s, television has matured from a luxury device to a standard feature within households around the world. Global television subscription revenue reached nearly 200 billion U.S. dollars in 2019. Even with massive changes in the technological landscape and a drop in revenue in 2020, TV seems set to remain an important feature of everyday life in some form or another. While the traditional TV industry is expected to experience some stagnation in the coming years, new TV technologies are quickly taking its place.

Digital technologies changes TV consumption

The pay TV market is anticipated to decrease in the future, whereas Video-on-Demand is continuously growing in popularity. Projections indicate that there will be over 1.3 billion subscription video on demand users worldwide by the year 2025. Although the methods and specific services through which people access television continue to change, the industry always seems to adapt, as evidenced by the fact that 1.7 billion households owned a TV in 2019.
As highlighted above, the industry is changing rapidly. Over the past two decades multiple technologies have entered the market and have been subsequently replaced by newer ones. Analog terrestrial TV dominated the market in 2010 but was soon replaced with digital cable TV in the mid-2010s. Already, the new king is being challenged by FTA DTT, Pay IPTV, and a host of other technologies. But broadcasting technologies are not the only thing that is evolving within the industry. Along with these new broadcasting technologies come advances in television hardware. In the United States, for instance, around two thirds of the population own a smart TV, which combine with these new services to take advantage of internet connectivity.

A profitable market

Also, the advertising market is characterized by online media. Worldwide, television hold the second highest market share among advertising media after the internet. However, the industry remains extremely lucrative to investors and hugely beneficial for advertisers. After a drop in ad spending in 2020, presumably due to the coronavirus crisis, revenues are predicted to increase in almost all regions again.
Although volatile, the television industry has proven time and time again to be able to adapt to both new technology and the changing demands of its consumers. Unlike many other technologies, television is a truly worldwide phenomenon, and has found its place in the lives of people from all walks of life and every corner of the globe.

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Television industry worldwide

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