In the past 12 months, which of these internet technologies or services have you used to help plan your leisure travel?

Services and technology used to plan leisure travel in the U.S. as of January 2018 This statistic shows the services and technology used to plan leisure travel in the United States as of January 2018. During the survey, 58.2 percent of respondents said they used user-generated content on the internet for travel planning.
The leading travel and destination website in the United States in terms of user visits was TripAdvisor in 2016, with 13.4 percent of the market share. The website, which is largely based on user-generated content and reviews generated around 1.48 billion U.S. dollars in revenue in 2016.
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Share of respondents
Mapping site65%
Mobile phone to access travel info58.9%
User-generated content58.2%
Socia media54.6%
Print resources48.6%
Opinions of friends, colleagues or relatives45.6%
DMO website*33%
Group discount website26.3%
Travel-related programming on TV22%
Travel-related APP on tablet or mobile device19.5%
Online videos19.2%
Travel agent 14.4%
Travel-related radio program10.8%
Travel-related e-mail newsletter10.5%
Audio file/podcasts3.7%
Share of respondents
Mapping site65%
Mobile phone to access travel info58.9%
User-generated content58.2%
Socia media54.6%
Print resources48.6%
Opinions of friends, colleagues or relatives45.6%
DMO website*33%
Group discount website26.3%
Travel-related programming on TV22%
Travel-related APP on tablet or mobile device19.5%
Online videos19.2%
Travel agent 14.4%
Travel-related radio program10.8%
Travel-related e-mail newsletter10.5%
Audio file/podcasts3.7%
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Description Source More information
This statistic shows the services and technology used to plan leisure travel in the United States as of January 2018. During the survey, 58.2 percent of respondents said they used user-generated content on the internet for travel planning.
The leading travel and destination website in the United States in terms of user visits was TripAdvisor in 2016, with 13.4 percent of the market share. The website, which is largely based on user-generated content and reviews generated around 1.48 billion U.S. dollars in revenue in 2016.
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Release date
January 2018
Region
United States
Survey time period
Jan 4 to 9, 2018
Number of respondents
2,025 respondents
Age group
18 years and older
Special properties
traveled at least once and at least 50 miles away from home in the last 12 months for leisure or personal reasons
Method of interview
Online survey
Supplementary notes
Multiple answers were possible.
* DMO is an abbreviation for destination marketing organization.

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