• Leisure travel: planning methods U.S. 2018

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Services and technology used to plan leisure travel in the U.S. as of January 2018

In the past 12 months, which of these internet technologies or services have you used to help plan your leisure travel?

Services and technology used to plan leisure travel in the U.S. as of January 2018

This statistic shows the services and technology used to plan leisure travel in the United States as of January 2018. During the survey, 58.2 percent of respondents said they used user-generated content on the internet for travel planning.
The leading travel and destination website in the United States in terms of user visits was TripAdvisor in 2016, with 13.4 percent of the market share. The website, which is largely based on user-generated content and reviews generated around 1.48 billion U.S. dollars in revenue in 2016.

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	Share of respondents
Mapping site	65%
Mobile phone to access travel info	58.9%
User-generated content	58.2%
Socia media	54.6%
Print resources	48.6%
Opinions of friends, colleagues or relatives	45.6%
DMO website*	33%
Group discount website	26.3%
Travel-related programming on TV	22%
Travel-related APP on tablet or mobile device	19.5%
Online videos	19.2%
Travel agent	14.4%
Travel-related radio program	10.8%
Travel-related e-mail newsletter	10.5%
Audio file/podcasts	3.7%

	Share of respondents
Mapping site	65%
Mobile phone to access travel info	58.9%
User-generated content	58.2%
Socia media	54.6%
Print resources	48.6%
Opinions of friends, colleagues or relatives	45.6%
DMO website*	33%
Group discount website	26.3%
Travel-related programming on TV	22%
Travel-related APP on tablet or mobile device	19.5%
Online videos	19.2%
Travel agent	14.4%
Travel-related radio program	10.8%
Travel-related e-mail newsletter	10.5%
Audio file/podcasts	3.7%

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Release date: January 2018

Region: United States
Survey time period: Jan 4 to 9, 2018
Number of respondents: 2,025 respondents
Age group: 18 years and older
Special properties: traveled at least once and at least 50 miles away from home in the last 12 months for leisure or personal reasons
Method of interview: Online survey
Supplementary notes: Multiple answers were possible.
* DMO is an abbreviation for destination marketing organization.

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Revenue of Expedia Inc. worldwide 2007-2017

Gross bookings of Expedia, Inc. worldwide 2005-2017

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In the past 12 months, which of these internet technologies or services have you used to help plan your leisure travel?Services and technology used to plan leisure travel in the U.S. as of January 2018

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