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Media buying revenue of U.S. advertising agencies 2010-2017
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Media buying revenue of U.S. advertising agencies 2010-2017
Estimated media buying revenue of advertising agencies in the United States from 2010 to 2017 (in billion U.S. dollars)
by A. Guttmann,
last edited
Jan 28, 2019
The statistic presents data on the annual revenue of advertising agencies from media buying services in the United States from 2010 to 2017. In 2017, U.S. advertising agencies generated a total revenue of 7.88 billion U.S. dollars from media buying services.
Estimated media buying revenue of advertising agencies in the United States from 2010 to 2017 (in billion U.S. dollars)
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by A. Guttmann,
last edited
Jan 28, 2019
The statistic presents data on the annual revenue of advertising agencies from media buying services in the United States from 2010 to 2017. In 2017, U.S. advertising agencies generated a total revenue of 7.88 billion U.S. dollars from media buying services.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- November 2018
- Region
- United States
- Survey time period
- 2010 to 2017
- Special properties
- includes all taxable employer firms
- Supplementary notes
- Figures have been rounded.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2018
More information
- Region
- United States
- Survey time period
- 2010 to 2017
- Special properties
- includes all taxable employer firms
- Supplementary notes
- Figures have been rounded.
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Statistics on "Advertising agencies in the U.S."
- Industry overview
The most important statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2017
- Industry revenue of “advertising agencies“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)Industry revenue of “advertising agencies“ in the U.S. 2011-2023
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)Ad agency revenue in the U.S. 2017, by source
- Change in agency revenue in the United States from 2001 to 2018U.S. agency revenue growth 2001-2018
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)U.S. agency revenue 2011-2017, by discipline
- Growth rate of U.S. agency revenue from 2009 to 2018, by disciplineGrowth rate of U.S. agency revenue 2009-2018, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)U.S. advertising agencies ad spend 2010-2017
- Marketing services
The most important statistics
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by serviceNumber of marketing services sector M&A deals worldwide 2016-2018, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by regionNumber of marketing services sector M&A deals worldwide 2016-2018, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)Global marketing services spending 2012-2018
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)Marketing services spending in North America 2015-2018
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)SMBs in the U.S.: digital marketing services spending 2020, by target
- Employment and payroll
The most important statistics
- Number of advertising agencies' employees in the United States from January 2010 to October 2015Advertising agency employment in the U.S. 2010-2015
- Growth rate of agency revenue in the U.S. in 2016, by disciplineGrowth rate of agency revenue in the U.S. 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry from 2014 to 2016, by sector (in million U.S. dollars)Annual payroll in U.S. advertising services 2014-2016, by sector
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)Best paid advertising technology personnel worldwide 2015
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)Best paid agency managers worldwide 2015
- Global rankings
The most important statistics
- Leading global media holding groups worldwide in 2016, by overall activity billingsLeading global media holding groups 2016, by billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)Revenue of the world's largest ad agency groups 2016
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2017
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)Revenue of world's largest PR networks in 2016
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2017
- Most creative agency networks of 2018 by number of points in the WARC Creative 100 WARC Creative: most creative agency networks in 2018
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
- U.S. rankings
The most important statistics
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)Leading U.S. ad agencies 2017, by revenue
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)Leading digital agency networks in the U.S. 2017
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)Leading PR firms in the U.S. 2017, by net fees
- Leading public relations firms with major U.S. operations in 2017, by number of employeesLeading PR firms in the U.S. in 2017, by number of employees
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)Leading Hispanic agencies in the U.S. 2014, by revenue
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)Leading Hispanic media agencies in the U.S. 2014
- Market leaders
The most important statistics
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)Interpublic Group's revenue 2006-2018
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)Omnicom Group's revenue 2006-2018
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)WPP: annual revenue 2006-2017
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)WPP digital media spending on Google and Facebook 2014-2016
- Revenue generated by Dentsu worldwide from 2014 to 2018 (in billion Japanese yen)Dentsu: global revenue 2014-2018
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)Revenue of the Publicis Groupe 2008-2018
- Distribution of revenue generated by Havas Group from 2013 to 2016, by regionHavas Group revenue 2013-2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017Number of acquisitions made by ad agencies worldwide as of 2017
- Doing business
The most important statistics
- Number of marketing/advertising agencies hired per company in the United States as of April 2016Number of agencies hired per company in the U.S. 2016
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?Number of outside companies involved in content production in the U.S. 2016
- Leading factors influencing the success of advertising pitch in the United States as of January 2018Leading factors influencing advertising pitch wins in the U.S. 2018
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- What is your approximate win rate?U.S. ad agencies: win rates 2015
- Why do you think your win rate isn't better?U.S. ad agencies: reasons for low win rates 2015
- Client retention rates of the leading public relations agencies as of March 2019Client retention rates of leading PR agencies as of March 2019
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Integrated services revenue of U.S. advertising agencies 2010-2017
- Washington DC ad agencies revenue 1997-2012
- Revenue of U.S. advertising agencies 2000-2017
- Estimated expenses of U.S. media buying agencies 2007-2017
- Survey on the revenue development in the agency sector in Germany 2015-2018
- Interpublic Group's domestic & international revenue 2008-2017
- Omnicom Group's net income 2006-2018
- Omnicom Group's annual earnings per share 2006-2018
- Leading media agencies worldwide in 2016
- Interpublic Group's net income 2007-2018
- Revenue of the Omnicom Group 2018, by region
- Ranking of advertising and media agencies in Sweden 2015, by revenue
- Revenue development of advertising agencies in Germany 2001-2016
- Job openings in advertising agencies in Germany 2018, by job area
- Revenue development in the agency industry in Germany 2015-2019
- Revenue of advertising agencies in Norway 2015, by products
- Global headcount of WPP 2006-2017
- Omnicom Group revenue 2016-2018, by operating segment
Studies
- Advertising agencies in the U.S.
- Advertising in North America
- Advertising in Japan
- Advertising in the Netherlands
- Digital video advertising in the U.S. (DMO)
- Digital search advertising in the U.S. (DMO)
- Digital classifieds advertising in the U.S. (DMO)
- Digital banner advertising in the U.S. (DMO)
- Mobile marketing in the U.S.
- Digital advertising in the United Kingdom (UK)
- Global Mobile Advertising Revenue 2016
- Advertising in India
- Food advertising in the United States
- Advertising in Latin America
- Advertising in Italy
Statistics on "Advertising agencies in the U.S."
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Industry revenue of “advertising agencies“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)
- Change in agency revenue in the United States from 2001 to 2018
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)
- Growth rate of U.S. agency revenue from 2009 to 2018, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Share of digital in advertising agency revenue in the United States from 2009 to 2017
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)
- Number of advertising agencies' employees in the United States from January 2010 to October 2015
- Growth rate of agency revenue in the U.S. in 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry from 2014 to 2016, by sector (in million U.S. dollars)
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)
- Leading global media holding groups worldwide in 2016, by overall activity billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Most creative agency networks of 2018 by number of points in the WARC Creative 100
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by number of employees
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)
- Revenue generated by Dentsu worldwide from 2014 to 2018 (in billion Japanese yen)
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)
- Distribution of revenue generated by Havas Group from 2013 to 2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
- Number of marketing/advertising agencies hired per company in the United States as of April 2016
- Most in-demand agency services among companies in the United States as of April 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?
- Leading factors influencing the success of advertising pitch in the United States as of January 2018
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- What is your approximate win rate?
- Why do you think your win rate isn't better?
- Client retention rates of the leading public relations agencies as of March 2019
- Ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel
- Do you receive rebates from media vendors?
- Are rebates received from media vendors disclosed to your clients?
- Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015
- What level of seniority do you hope to achieve within your current company/within the industry?
- Leading challenges of working with an advertising/marketing agency in the United States as of April 2016
- Estimated revenue of advertising agencies from integrated advertising services in the United States from 2010 to 2017 (in billion U.S. dollars)
- Revenue generated by advertising agencies in District of Columbia from 1997 to 2012 (in million U.S. dollars)
- Estimated aggregate revenue of U.S. advertising agencies from 2000 to 2017 (in billion U.S. dollars)
- Estimated expenses of U.S. media buying agencies from 2007 to 2017 (in billion U.S. dollars)
- To what degree has the revenue (gross income) of your agency changed this year compared to last year?
- Interpublic Group's domestic and international revenue from 2008 to 2017 (in billion U.S. dollars)
- Omnicom Group's net income from 2006 to 2018 (in million U.S. dollars)
- Omnicom Group's annual earnings per share from 2006 to 2018 (in U.S. dollars)
- Overall activity billings and global market share of the leading media agencies in 2016
- Interpublic Group's net income from 2007 to 2018 (in million U.S. dollars)
- Revenue generated by the Omnicom Group in 2018, by region (in million U.S. dollars)
- Ranking of advertising and media agencies in Sweden in 2015, by revenue (in million SEK)
- Year-on-year revenue change of communications and advertising agencies in Germany from 2001 to 2016
- Number of job offers in advertising agencies in Germany in the first half of 2018, by job area
- How did the revenue (gross income) of your agency change this year compared to the year before?
- Revenue of advertising agencies in Norway in 2015, by products (in million NOK)
- Average number of WPP employees from 2006 to 2017
- Revenue generated by the Omnicom Group from 2016 to 2018, by discipline (in billion U.S. dollars)
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