Each year the U.S. Census gathers data on revenue of firms in various industries. According to this data, in 2020, U.S. advertising agencies generated a total revenue of close to 8.8 billion U.S. dollars from media buying services. A year earlier this figure stood at 7.3 billion dollars.
Estimated media buying revenue of advertising agencies in the United States from 2010 to 2020
(in billion U.S. dollars)
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US Census Bureau. (November 23, 2021). Estimated media buying revenue of advertising agencies in the United States from 2010 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/185501/media-buying-revenue-of-us-advertising-agencies-since-2005/
US Census Bureau. "Estimated media buying revenue of advertising agencies in the United States from 2010 to 2020 (in billion U.S. dollars)." Chart. November 23, 2021. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/185501/media-buying-revenue-of-us-advertising-agencies-since-2005/
US Census Bureau. (2021). Estimated media buying revenue of advertising agencies in the United States from 2010 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/185501/media-buying-revenue-of-us-advertising-agencies-since-2005/
US Census Bureau. "Estimated Media Buying Revenue of Advertising Agencies in The United States from 2010 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/185501/media-buying-revenue-of-us-advertising-agencies-since-2005/
US Census Bureau, Estimated media buying revenue of advertising agencies in the United States from 2010 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/185501/media-buying-revenue-of-us-advertising-agencies-since-2005/ (last visited May 25, 2022)
