Revenue development of advertising agencies in Germany 2001-2016

This statistic displays the year-on-year revenue change of communications and advertising agencies in Germany from 2001 to 2015, and a forecast for 2016. In 2015, revenues increased by 6.5 percent compared to the previous year. For 2016, GWA agencies expect a revenue increase of 7.3 percent in comparison to 2015.

Year-on-year revenue change of communications and advertising agencies in Germany from 2001 to 2016

Y-o-y revenue change
20015%
2002-1.8%
20030%
20041.6%
20056%
20067.5%
20077.3%
20085.5%
2009-5.1%
20107.5%
20114.4%
20125.4%
20135.3%
20147.8%
20156.5%
2016*7.3%
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Source

Release date

March 2016

Region

Germany

Survey time period

2001 to 2015

Special properties

GWA communication agencies (changing base)

Supplementary notes

* Forecast taken from the GWA-Herbstmonitor 2015.
Up to and including 2002: agency revenue reports; since 2003: estimates from respective GWA Monitor.

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