U.S. cookie market: dollar sales of the leading brands 2017

This graph shows the dollar sales of the leading cookie brands of the United States in 2017. Nabisco Oreo was the second ranked cookie brand of the United States with about 674.2 million U.S. dollars worth of sales in 2017.

Cookies in the United States

Cookies are part of the snack food category and defined as small, thin, baked treats in the United States. Flour, sugar, and eggs or vegetable oil are among the essential ingredients required for making a cookie. Subcategories in the cookie department include - among others - ‘Everyday cookies’, ‘Iced cookies’, and ‘Specialty cookies’. In English-speaking countries outside of North America, cookies are widely known under the alternative term ‘biscuit’. Cookies are manufactured in a large variety of different styles ranging from sweet chocolate chip cookies over chunky peanut butter cookies to special birthday cake cookies. They can be served as a sweet snack accompanying coffee and tea or be enjoyed as a dessert.

According to the Annual Survey of Manufacturers, which is published by the U.S. Census Bureau, product shipments of cookies and wafers amounted to about 6.1 billion U.S. dollars in the United States in 2015.

The retail landscape is characterized by iconic brands such as Nabisco Oreo, Nabisco Chips Ahoy, or Little Debbie – besides private label brands. Nabisco Oreo was ranked as the second leading cookie brand in the United States with generated sales of 778.8 million U.S. dollars in 2016. The dominating brands Nabisco Oreo and Nabisco Chips Ahoy are owned by East Hanover-based Nabisco. Nabisco is an affiliate of Mondelez International (formerly known as Kraft Foods) which is one of the world’s leading snack companies with corporate headquarters in Deerfield, Illinois. Mondelez International topped the list of cookie vendors with retail sales amounting to roughly 2.97 billion U.S. dollars for the 52 sales weeks ended January 24, 2016.

Dollar sales of the leading cookie brands of the United States in 2017

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Release date

April 2017


United States

Survey time period

52 weeks ended January 22, 2017

Supplementary notes

Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.

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Statistics on "Snack foods in the U.S."

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