U.S. cookie market: dollar sales of Oreo 2017, by variety

Oreo cookies come in a variety of flavors and sizes. Despite this array of options, the classic plain Oreo is still the top selling variety. In 2017, sales of regular Oreos topped 710 million U.S. dollars, over twice that of the next best seller, the Double Stuf. Oreos were the overall top selling cookie brand in the United States in 2017. The cookie’s producer, Nabisco, captured the first four spots of the bestselling brands in the nation.

Oreo’s history

Oreos were first produced by the National Biscuit Company (now Nabisco) in 1912 in New York. Oreos were developed as an imitation of Hydrox cookies, which were first marketed by the Sunshine Company four years earlier in 1908. Through better marketing, and arguably a much more appealing name, Oreo has become the brand most consumers think of when they want a cream-filled chocolate sandwich. Interestingly, the origin of the name of the cookie is unknown, though theories abound.

The cookie landscape

Mondelez International Inc., which owns Nabisco, was the leading cookie vendor in the United States in 2017, with sales reaching nearly 3 billion U.S. dollars. In that same year, the cookie category as a whole was valued at 7.36 billion dollars.

Oreo sales in the United States in 2017, by variety

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Release date

February 2017


United States

Survey time period

52 weeks ended January 22, 2017

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