Hand and body lotion
The slow recovering economy has had some impact on skin care sales, as well as the entire HBC category. However, skin care is a need-based and an extremely high penetration category with products that generate frequent and continued usage, which helps insulate the category to some degree.
Usually applied to external skin with bare hands, cotton wool, gauze or a clean cloth, hand and body lotion is a topical preparation intended for application to unbroken skin to help smooth, re-hydrate and soften the epidermis.
In 2013, Beiersdorf was the third largest hand and body lotion vendor in the United States. The company generated nearly 230 million U.S. dollars which works out to 13 percent of the category's total dollar sales. Beiersdorf AG is a global consumer goods company headquartered in Hamburg. The brand portfolio includes Nivea, Labello and 8x4 regarding cosmetics and body care as well as Scotch tape in the adhesives sector. The company's roots date back to 1882 when the pharmacist Paul Beiersdorf patented a new manufacturing process of medical plasters. Beiersdorf's most renowned brand is Nivea. The brand is the fourth leading cosmetic brand in the world and was worth about 6.08 million U.S. dollars in 2014.
There will always be strong potential for continued growth in the skin care category. This will be driven by continued innovation and the introduction of products developed to meet consumer' individual wants and needs. Products that increase usage occasions and encourage trade up to premium offerings will also help to drive growth in the category.